Festa Italiana seeks to shed ‘niche’ image of Italy

The Italian State Tourist Board (ENIT), in association with the Indo Italian Chamber of Commerce & Industry (ICCI) and the Consulate General of Italy, concluded the sixth edition of its annual road show in Mumbai, 'Festa Italiana' or Fascinating Italy. The focus of this year's event pointed to the country's desire to present Italy as a more accessible destination to the Indian traveller. It saw the launch of the Hindi version of 'The Little Book of Italy', apart from participation from various partners of ENIT, including cruise liners, hotels and tour operators.